With a particular focus on the fashion industry, Laura Ganoza serves as a trusted advisor to her clients. Combining her litigation and intellectual property experience, Laura manages the trademark and copyright portfolios of a number of clients in the creative design industries. She advises clients, from start-ups to global brands, about how to obtain, maintain and protect their intellectual property rights, both domestically and internationally. Whether they have trademarks, copyrights, patents or trade secrets, Laura helps her clients enforce their valuable IP rights both inside and outside the courtroom.

Laura is the Co-Chair of Foley’s Fashion Beauty & Apparel practice (Foley FAB) and is a founding member of Foley’s Digital Assets Web3 & NFT Team (DAWN). She is a former Regional Director of the South Florida Chapter of The Fashion Group International, a global trade organization in the fashion, beauty, accessories and home décor industries. She is also a thought leader within the fashion industry.

Among a host of other publications, Laura co-authored From Gamers to the Runway: Brand Protection for Digital Fashion, published in the March/April 2022 issue of Landslide, a publication of the Intellectual Property Section of the ABA. She is also the author of “Fashion Branding: What’s in a Name,” published in Apparel magazine. Laura routinely presents seminars on fashion related topics, including the annual Fashion Law – Year in Review, which takes place each year in January. She has presented at Miami Fashion Week and SwimShow, the leading trade show in swimwear industry, among a number of other fashion-industry focused events.

Laura was named to BTI Consulting Group’s coveted Client Service All-Star Team, an honor bestowed upon individual attorneys who deliver outstanding client service. Along with Foley’s DAWN Team, Laura was selected as honoree of the Daily Business Review’s 2022 Florida Legal Awards in the Innovators category.

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