BIO: Rowell Concepcion is a Filipino American milliner who launched his brand, Binata Millinery, in August 2020. Binata Millinery is a hat label focused on old world craftsmanship to help the fashion forward turn their daily outfits into head turners. Rowell studied millinery and fashion merchandising at The Fashion Institute of Technology and previously worked at Balenciaga and Alexander Wang. He is inspired by all things playful, quirky, and whimsical. His clients range from Lady Gaga to Janelle Monae. Rowell’s mission is to teach and train artisans the craft in his parent’s home provinces in The Philippines.
ASSOCIATION TO FGI: FGI Rising Star Finalist