ONES TO WATCH

Elisa Dahan has created an elegant, versatile new brand called Dodiee. I’ve known Elisa for many years now, and I have always been an admirer of her taste level and personal sense of style. She designed for a different label for a long time, until finally launching Dodiee.

It’s a struggle for new, young brands to grow in today’s environment. Stores are reluctant to try new, untested labels, funding is hard to find for fashion ventures now, and gaining consumers via DTC alone can be very costly. It also requires a commitment to inventory in advance of sales, making cash flow even more challenging.

Despite the above, I have faith that Elisa will break out of the pack of emerging designers, and ultimately find what she needs to grow Dodiee. She’s developed a patent pending sculpt-knit technology that allows her to use fabric in a unique way. She can shape it to the contours of the body, providing both support and comfort. The result is powerful clothing that embraces the inner confidence of the person wearing it, and allows them to express it boldly. Her use of discreet and strategically placed cutouts enhances the human form, without exposing it gratuitously. The collection has an obvious signature, whether she’s using heavy knits, lush cashmeres or form fitting technical fabrics.

Dodiee is sophisticated and timeless. It will appeal to all body types and personalities. The overall impression is one of subtlety and strength. As a new entry to the luxury space, Dodiee is a brand to watch.