By Laurel Marcus
Post pandemic retail distribution has entered a “Field of Dreams” like state. “If you build it, they will come” is the takeaway I got from FGI’s recent retail symposium entitled “New Opportunities in Distribution.” The esteemed panel included Kimberly Carney, Founder & CEO, Fashwire.com; Abra Potkin, Co-Chief Executive officer, NOW//With; Amish Tolia, Co-Founder & Co-CEO, LEAP; and Marissa Galante, Fashion Director: Women’s Accessories and Beauty, Bloomingdales. Richard Baum, President, Retail Marketing Society, served as moderator.
As someone who is still familiarizing herself with the “dolphin speak” of marketing, technology, and digital retail lingo, I had a time figuring out how to decipher the onslaught of jargon. However, what I could glean was still fascinating.