ONES TO WATCH BY GARY WASSNER
Bevza, the Kyiv-based womenswear brand is an elegant representation of minimal luxe. Great tailoring, soft colors and simplicity are brand signatures. Less is more for Bevza.
True to their heritage, they utilize ethnic symbolism and cultural references to incorporate traditional Ukranian artistry and culture into their designs. Modern and fresh, Bevza interprets their culture through updated vision. They are careful to abide by the new codes of sustainability in their choice of materials and techniques.
Today’s show was excellent. Almost entirely white and black, with bits of color only accenting the outfits or as underbody garments seen through sheer white cloth. Flattering, clean lines. Creative shapes with absolutely no unnecessary frills to get in the way of the great silhouettes. This is a brand that has a great future. Styled with no distractions, the lasting impression was calming and elegant. Easily wearable, but thoroughly unique, this collection should do extremely well.